Save thousands by validating your business first!

Do this instead of wasting thousands of dollars launching a business.

Create a website

Want to start selling products? Create a Shopify store for only $1/month for three months.

Want to offer a service? Set up a WordPress site using a free template and a host like SiteGround.

Buy a domain

Choose a clean domain: short, relevant, and no dashes. Buy from a provider like Namecheap.

Do NOT buy stock

Avoid purchasing bulk stock when you’re still validating demand. Use samples, “borrow” product images from other sites (a bit naughty), or pay someone on Fiverr to create mockups.

Selling food products (like supplements or coffee)? Don’t drop $10k before knowing if anyone would buy. Instead, source product and packaging samples, then create some user-generated content (UGC) with what you have.

Run ads

Did one of your UGCs or Reels perform really well? Great! Boost it by running ads on it (as little as $5/day). Turn it off if it’s not performing — we’re not here to donate to Meta.

For service businesses: just use a Google Form on a simple landing page, and run Google Ads to test demand.

Analyse your results

No sign ups or purchases? That’s usually a bad sign — but you might just be attracting the wrong people. Try tweaking your messaging and test again.

If you do get signups or purchases — congratulations! But don’t celebrate just yet. Ask: What was your Customer Acquisition Cost (CAC) — i.e how much did you spend to get that customer?

If the numbers look good and margins make sense — then, and only then, consider spending on stock or upgrading your website.

Best of luck!